Record once, remix often: How to get extra life out of every story you tell

Everyone is pressed for time. Communicators have lots of job responsibilities, and the students, faculty and staff that make up a university's story are just as busy.

This session will give a step-by-step guide for turning a 15-minute video interview into a collection of content. Viewers will learn how to record an interview that will work in multiple formats. Then, we'll cover tactics for re-using that initial interview to get maximum reach from a minimal time request.