Building a culture of content accountability

For better or for worse (mostly the latter), distributed authorship models seem to be here to stay in higher ed, along with all of the risks that come with them: "zombie" content, accessibility issues, widely varying voice and tone, and overwhelming content debt, just to name a few. At Roosevelt University, we've done our best to keep these dangers at bay through building a culture of accountability around our web content. In this presentation you'll learn why accountability is important when it comes to content and what it means to create a culture of accountability at your school. I'll also share some of the tactics that we've used to help improve content accountability at our institution, many of which you should be able to bring home and implement on your own campus.