Forest for the trees: Growing your evergreen content strategy

Evergreen content is content that, due to its timeless message or longstanding relevance, will continue to provide value to your audiences and drive traffic to your website even as time passes. In higher education, the "evergreen content strategy" is an often elusive goal attempted between the management and application of a dozen other responsibilities.

This year the Cornell College of Agriculture and Life Sciences Office of Marketing and Communication's web team completed a four year design and migration project, setting up the opportunity for them to focus their efforts on this fabled unicorn.

In this session, attendees will learn to identify and define evergreen content, walk through an extended review process, learn how to take action, and monitor and adjust accordingly.