Alan Etkin

Alan Etkin pushes the boundaries of traditional analytics by measuring the monetary performance of higher education websites. Alan has spent 18 years embedding analytics into the culture of the British Columbia Institute of Technology, and a decade helping universities across North America hone their implementation and use of digital analytics. He’s a frequent speaker at conferences including HighEdWeb, EduWeb, Higher Ed Analytics, and the AMA Symposium on the Marketing of Higher Education.