Biography
she/her
Laura Barr is a digital content strategist at the University of Rochester, where she specializes in improving usability on the university's websites. She is also responsible for creating content that is digitally accessible, driving search engine optimization efforts and managing analytics for the several branches of the university, including both academic and administrative websites. She also has a strong background in plain language and internal communications from her previous work as communication coordinator at the Hennepin County Department of Corrections in Minnesota.
Laura has previously presented at the 2024 Higher Ed Web Annual Conference, the 2023 High Ed Web Analytics Summit and the 2017 PRSA Northeast District Conference.
Laura has previously presented at the 2024 Higher Ed Web Annual Conference, the 2023 High Ed Web Analytics Summit and the 2017 PRSA Northeast District Conference.
Sessions