Date
Tuesday, April 21, 2015
Time
9:30 AM - 10:20 AM (EDT)
Track
Marketing and Management
Type
Session
Description

A successful web content strategy requires support from people all across an organization—people with a wide range of experience and comfort levels when it comes to web work. To get our people invested in web content and thinking strategically, we first need to change the culture surrounding “web” in our institutions. This session will offer practical advice for influencing culture change on your campus, and convincing your people that they have a part in the “web” after all.