Monday, September 23, 2024, 8:30 AM - 9:15 AM MDT
Picture this. You bring impressive metrics to your provost — high impressions, lots of web traffic and exceptional engagement on social. But (heartbreakingly) they don't care. The conversions aren't there. Enrollment is declining, and these vanity metrics prove nothing to the leaders who want to see that shift.
We've all been there. Higher ed marketers find themselves fixated on vanity metrics that hold little sway with the leaders who truly matter — provosts, admissions teams and, ultimately, prospective students.
In this tactical, example-filled session, we'll dive into the fallacy of vanity metrics and how you can shift towards prioritizing quality leads over mere quantity. Drawing on real-world examples, we'll explore the student journey and how you can identify touchpoints along the way that lead to better, more quality leads and, eventually, higher enrollments.
We'll dissect successful lead-gen examples, emphasizing this critical need for conversion optimization for enrollment success.
Learning objectives:
- Understand the KPIs your stakeholders actually want to see
- Know when (and when not) to track vanity metrics
- Get insight to map your own student success journey
