Sarah Maxell Crosby is a lead content strategist for EPAM Systems. She previously worked as a content and digital strategist at OHO Interactive, where she led website redesigns for higher ed and other industries. Prior to joining OHO, she spent 11 years at Dartmouth College, where she led digital communications strategy during their $3 billion comprehensive fundraising campaign. Before moving to advancement, she was the UX team lead for Dartmouth's web services team, overseeing content strategy, user experience, accessibility and support for more than 200 client sites across the institution. In all, Sarah has managed strategy for more than 100 website projects so far, primarily on Drupal but also on Wordpress, Sitecore and Modern Campus.