Simon Fairbanks is a senior content strategist for Pickle Jar Communications. He has almost 14 years of experience in the Higher Education sector, having worked on four different campuses in a variety of recruitment and marketing roles. Fairbanks now works with schools, colleges, and universities on content strategy projects. He provides strategy, research, creative content, and training to help the education sector share its stories through digital communications channels. Clients who have benefited from his expertise include AHUA, Bangor University, City & Guilds, Emory University School of Medicine, the Office for Students, Queen Margaret University, the University of Nottingham, UCL, United World Colleges, and Zurich International School. As a published author, Fairbanks is particularly interested in storytelling, and how content strategy can deliver stories with greater impact. He spends his free time writing, running, and watching Hey Duggee with his two young children.