As a Marketing Strategist at West Virginia University, Morgan Goff works to keep social media front of mind in all marketing efforts and inspires innovative ways to connect with students. She provides the social media and marketing teams with a unique perspective, having worked with them for over 5 years – first as an involved student worker and later as a passionate full-time employee. Goff knows the importance of the student experience because she's lived it – and communicated to her peers throughout it. At WVU, she manages and creates content for many University social media accounts, serves on the social team's leadership team, leads a team of coworkers to create social content, and works on additional digital marketing and communications efforts. She graduated from WVU in 2018 with a bachelor's degree in marketing and again in 2019 with a master's degree in business administration.