Using Data and Automation to Drive Enrollment

Marketing is a numbers game when it comes to driving enrollment. You can also reap the rewards of efficiency when you automate some components of your marketing, especially when you’re targeting a high volume of prospects. In this session, Arbazz Nizami will share the data and automation blueprint he successfully deployed at Claremont Lincoln University, providing attendees with the guidance needed to replicate many of the same steps and leverage similar tools to drive enrollment numbers at their institution.   

Attendees will walk away with the knowledge needed to:

• Select tools to effectively use data automation at their university
• Measure success as it pertains to the future of enrollment marketing
• Optimize digital ads, even with a small budget
• Adopt a mentality of testing copy, images and media  
• Create a paid and organic lead-generation strategy