The ABCs of Generation Z: Digital Engagement for High-Achieving Students

Bold, boundary-pushing Generation Z now makes up the majority of the undergraduate population. As the first generation to grow up entirely on the internet, Gen Z expectations for online engagement look different than those of generations prior. Inspired by the needs of high achieving students and student leaders, this poster explores Gen Z beliefs and how High Ed communications professionals can utilize existing and emerging digital platforms to best connect with current and prospective students online. The developing impacts of COVID-19 will also be considered.