Using Neurodesign to Increase RFI Conversions

Learn how the emerging field of neurodesign can help you create designs that optimize engagement and drive action.  Some of us have already and knowingly threaded some of these principles into our designs.  That's because we are keen observers of human nature, and many of these concepts are intuitive.  This session will systematically explore how and why motivation, attention, perception, working memory, and emotion can be intentionally and deliberately manipulated to motivate prospective students to pay attention long enough to submit an RFI with more ease.