Glowing Global: How a Facebook Suggestion Became a Worldwide Sensation

How do you replicate a beloved tradition in the middle of a pandemic? When a beloved on-campus celebration was in jeopardy, one alumna proposed a solution to take the paper lantern lighting event and make it digital. Smith College staff jumped on the idea and joined forces with a very engaged base to take the effort global. The result was a massive social media campaign with more than 3,000 contributors that turned a potential moment of isolation into a celebration of connection, love and light.

This session will take attendees step-by-step through the process of identifying an idea with potential, creating a small, upbeat campaign and tracking the results through a successful event launch.