According to a recent PricewaterhouseCooper report, 65% of U.S. customers find a positive experience with a brand to be more influential than great advertising. Young people in particular make decisions based on feelings, emotions, and experiences. As marketers, there is a tremendous opportunity to impact enrollment with a personal, student-centered approach to communications with prospective students and families. This session is all about strategies, tips and real life examples for making your digital marketing and communications more personalized and human. Spoiler Alert: It works! We’ll explain how Siena and other colleges have achieved record freshman enrollment using this approach.