Many web professionals in higher ed are everything to everyone: updater, content writer, designer, editor, SEO analyst, and maybe even developer! There’s no budget for a “team” so you play every position in the game.
You can’t be an expert in everything. But armed with answers to key questions and little analytics data, you can organize your work so that you can do the most important tasks efficiently and with a solid, long-term vision. You’ll improve your web presence, make your job less stressful and demonstrate your value and expertise.
In this session we’ll learn how to analyze your workflow and prioritize your many jobs. And whether you are a team of one, or a member of a small team doing a lot of work, you can gain insights on how to justify to yourself (and your supervisor) that following your strategy will produce lasting improvements in your overall web communication game.