9:00 AM - 9:55 AM (CDT) |
| Welcome and Keynote: Leverage AI and Analytics to Supercharge Your Content | Brian Piper — University of Rochester | ![Brian Piper](//assets.swoogo.com/uploads/thumb/3732340-66078005b3f98.png) |
10:00 AM - 10:45 AM (CDT) |
AI | Leveraging AI in Website Redesign | John Powell — University of Michigan-Dearborn | ![John Powell](//assets.swoogo.com/uploads/thumb/3671486-65f1a130cdae4.jpg) |
Analytics | Turning data into value: how to make your metrics matter to senior leadership | Matt Herzberger — VisionPoint Marketing | ![Matt Herzberger](//assets.swoogo.com/uploads/thumb/3671464-65f1a01f870b1.jpg) |
10:45 AM - 11:30 AM (CDT) |
| Break to visit sponsors | | |
11:30 AM - 12:15 PM (CDT) |
AI | ChatGPT Insights: Accelerating BigQuery Setup and GA4 Looker Studio Integration | Robert McIntosh — University of Minnesota | ![Rob McIntosh](//assets.swoogo.com/uploads/thumb/3671877-65f1b512d02f0.png) |
Analytics | Bringing the human side and analytics together: rebuilding and shrinking your website | Jessica Barch — University of Waterloo | ![Jessica Barch](//assets.swoogo.com/uploads/thumb/3671872-65f1b4f1c31c7.jpg) |
Partner | Marketing Optimization in Higher Education: Going from 101 to 400 | Jordan Avery — Further Emily Clark — Further | ![Emily Clark](//assets.swoogo.com/uploads/thumb/3813558-661efeca0da81.jpg) |
12:30 PM - 1:15 PM (CDT) |
Poster | From Binge-Watching to Degree-Searching: Innovating College Recruitment with ChatGPT | Kris Hardy — Messiah University | ![Kris Hardy](//assets.swoogo.com/uploads/thumb/3869107-66311c1662067.jpg) |
Poster | Beyond Keywords: AI-Powered Tools to Propel Your SEO into the Future | Sean Owen — Mississippi State University | ![Sean Owen](//assets.swoogo.com/uploads/thumb/3701947-65fc3e7cb7ca1.jpg) |
Poster | Community Visualizations for Looker Studio | Molly Miles — Harvard University | ![Molly Miles](//assets.swoogo.com/uploads/thumb/3728835-66062ee56f0e9.jpg) |
Poster | Digital Discoveries: Unveiling User Behaviors Through Microsoft Clarity | Sarah Uhl — Harper College | ![Sarah Uhl](//assets.swoogo.com/uploads/thumb/3736315-660b279ac7b44.jpg) |
Poster | Empowering Higher Ed with First-Party Data: Strategies for a Unified Digital Experience | Mike Zolnoski — NewCity | ![Mike Zolnoski](//assets.swoogo.com/uploads/thumb/3844561-66292a233d201.jpeg) |
Poster | Botched Chat: A Comedic Tale of AI Misadventures | Joshua Charles — Rutgers University-New Brunswick | ![Josh Charles](//assets.swoogo.com/uploads/thumb/1216176-60cbc7d12d018.png) |
1:30 PM - 2:15 PM (CDT) |
AI | Prep your SEO Strategy for AI: How to Use Google Search Console to Identify Question-Based Searches | Rebecca Hofstetter — Carnegie | ![Rebecca Hofstetter](//assets.swoogo.com/uploads/thumb/3863253-662ff3feef051.png) |
Analytics | Higher Ed's GA4 Challenges: Solutions for Common Problems | Cassandra Golda — SimpsonScarborough Adam Mothersbaugh — SimpsonScarborough | ![Adam Mothersbaugh](//assets.swoogo.com/uploads/thumb/3863504-662ffd7de8226.jpg) |
Partner | The GA4 Struggle is Real: Recommendations for Higher Ed | Shiro Hatori — Concept3D Nico Brooks — Two Octobers | ![Nico Brooks](//assets.swoogo.com/uploads/thumb/3836818-6626dd1330e1f.jpg) |
2:15 PM - 2:45 PM (CDT) |
| Break to explore HighEdWeb membership benefits | Sara Clark — HighEdWeb Association Nancy Bertino — University of Minnesota-Twin Cities | ![Nancy Bertino](//assets.swoogo.com/uploads/thumb/3863751-663007e80bd41.jpeg) |
2:45 PM - 3:30 PM (CDT) |
AI | Unlocking Higher-Ed web development team capabilities with AI | Michael Miles — MIT Sloan | ![Mike Miles](//assets.swoogo.com/uploads/thumb/3671896-65f1b5872dad1.png) |
Analytics | Optimizing Data Collection and Capability: Server-Side Tagging & GA4 Modeling | Jonathan Carroll — Arizona State University ( ASU ) | ![Jonathan Carroll](//assets.swoogo.com/uploads/thumb/3735751-660b065572b94.jpg) |
Partner | Numbers and Nudges: Data-Driven Collaboration and the Art of Communication in Higher Ed Teams | Katy Boozer — Up&Up, a GMB Brand Taylor Poole — Up&Up, a GMB Brand | ![Taylor Poole](//assets.swoogo.com/uploads/thumb/3745187-660da06494761.jpeg) |
3:45 PM - 4:30 PM (CDT) |
AI | Designing content workflows for your generative AI assistant | Tracy Playle — Pickle Jar Communications Ltd | ![Tracy Playle](//assets.swoogo.com/uploads/thumb/3674591-65f225f571066.jpg) |
Analytics | One Dashboard to Rule Them All | Alan Etkin — British Columbia Institute of Technology | ![Alan Etkin](//assets.swoogo.com/uploads/thumb/3671472-65f1a05f02307.jpg) |