Join us online! Each session includes a pre-recorded presentation with live Q&A.

Attendees will have on-demand access through May 9, 2023, via this website. HighEdWeb paid members will have long-term access through the Professional Development Library.

Your time zone: (UTC-05:00) Central Time (US & Canada)

Track Name Speakers
9:00 AM - 9:55 AM (CDT)
 Welcome and Keynote: GA4 — What? Why? How?Ken Williams — Search Discovery
Josh Wilkinson — Search Discovery
Ken Williams Josh Wilkinson
10:00 AM - 10:45 AM (CDT)
GA4GA4 workflow: Creating dashboards just got a whole lot harderAlan Etkin — British Columbia Institute of Technology
Alan Etkin
Strategic analyticsAnalytics-informed content strategy: a case studyElicia Dennis — University of Notre Dame
Elicia Dennis
10:45 AM - 11:15 PM (CDT)
 Break to visit our sponsors  
11:15 AM - 12:00 PM (CDT)
GA4Strategized Migration to GA4Trevor Mazarura — Carnegie
Trevor Mazarura
Strategic analyticsNavigating the Shifting Privacy LandscapeCory Underwood — Search Discovery
Cory Underwood
12:15 PM - 1:15 PM (CDT)
Panel discussionSEO in higher edBrian Piper — University of Rochester
Matt Herzberger — VisionPoint Marketing
Jarrett Smith — Echo Delta
Brian Piper Matt Herzberger Jarrett Smith
Panel discussionLooker Studio, data visualization and reportingMolly Miles — Harvard University
James Seidler — Purdue University Northwest
Mandee Englert — FFW
Curtis Wech — Wisconsin Lutheran College
Molly Miles James Seidler Mandee Englert Curtis Wech
Panel discussionMeasuring success Lacey Oellerich — Augusta University
Aaron Baker — Harvard University
Josh Wilkinson — Search Discovery
Lacey Oellerich Aaron Baker Josh Wilkinson
Panel discussionGA4 quota limits and BigQueryElizabeth Glass — Embry-Riddle Aeronautical University
Kris Hardy — Messiah University
Ameet Wadhwani — Analytics Canvas
Elizabeth Glass Kris Hardy Ameet Wadhwani
Panel discussionGA4 migrationJoshua Charles — Rutgers Business School
Ken Williams — Search Discovery
Alex Ahlstrom — SimpsonScarborough
Josh Charles Ken Williams Alex Ahlstrom
1:30 PM - 2:15 PM (CDT)
GA4Re-aligning your measurement plan, one piece at a timeAaron Baker — Harvard University
Aaron Baker
Strategic analyticsChasing likes: Alternative ways to track and measure the success of your owned contentDarron Bunt — Campus Sonar
Darron Bunt
2:15 PM - 2:45 PM (CDT)
 Break: Chair Yoga  
2:45 PM - 3:30 PM (CDT)
GA4Get around quota limits with a codeless GA4 and BigQuery integration Kris Hardy — Messiah University
Ameet Wadhwani — Analytics Canvas
Kris Hardy Ameet Wadhwani
Strategic analyticsHow to create data-inspired content pillarsBrian Piper — University of Rochester
Brian Piper
3:45 PM - 4:30 PM (CDT)
GA4Events and parameters show and tellPatrick Kelly — Harper College
Patrick Kelly
Strategic analyticsJoining the dots: analytics for the holistic student experienceRobert Perry — Pickle Jar Communications
Robert Perry