| Track | Name | Speakers | |
|---|---|---|---|
| 9:00 AM - 9:55 AM (CDT) | |||
| Welcome and Keynote: GA4 — What? Why? How? | Ken Williams — Search Discovery Josh Wilkinson — Search Discovery |   | |
| 10:00 AM - 10:45 AM (CDT) | |||
| GA4 | GA4 workflow: Creating dashboards just got a whole lot harder | Alan Etkin — British Columbia Institute of Technology |  |
| Strategic analytics | Analytics-informed content strategy: a case study | Elicia Dennis — University of Notre Dame |  |
| 10:45 AM - 11:15 PM (CDT) | |||
| Break to visit our sponsors | |||
| 11:15 AM - 12:00 PM (CDT) | |||
| GA4 | Strategized Migration to GA4 | Trevor Mazarura — Carnegie |  |
| Strategic analytics | Navigating the Shifting Privacy Landscape | Cory Underwood — Search Discovery |  |
| 12:15 PM - 1:15 PM (CDT) | |||
| Panel discussion | GA4 quota limits and BigQuery | Elizabeth Glass — Carnegie Kris Hardy — Messiah University Ameet Wadhwani — Analytics Canvas |    |
| Panel discussion | SEO in higher ed | Brian Piper — University of Rochester Matt Herzberger — VisionPoint Marketing Jarrett Smith — Echo Delta |    |
| Panel discussion | Measuring success | Lacey Oellerich — Augusta University Aaron Baker — Harvard University Josh Wilkinson — Search Discovery |   |
| Panel discussion | GA4 migration | Joshua Charles — Rutgers University Ken Williams — Search Discovery Alex Ahlstrom — SimpsonScarborough |   |
| Panel discussion | Looker Studio, data visualization and reporting | Molly Miles — Harvard University James Seidler — Purdue University Northwest Mandee Englert — FFW Curtis Wech — Wisconsin Lutheran College |     |
| 1:30 PM - 2:15 PM (CDT) | |||
| GA4 | Re-aligning your measurement plan, one piece at a time | Aaron Baker — Harvard University | |
| Strategic analytics | Chasing likes: Alternative ways to track and measure the success of your owned content | Darron Bunt — Campus Sonar |  |
| 2:15 PM - 2:45 PM (CDT) | |||
| Break: Chair Yoga | |||
| 2:45 PM - 3:30 PM (CDT) | |||
| GA4 | Get around quota limits with a codeless GA4 and BigQuery integration | Kris Hardy — Messiah University Ameet Wadhwani — Analytics Canvas | |
| Strategic analytics | How to create data-inspired content pillars | Brian Piper — University of Rochester | |
| 3:45 PM - 4:30 PM (CDT) | |||
| GA4 | Events and parameters show and tell | Patrick Kelly — Harper College |  |
| Strategic analytics | Joining the dots: analytics for the holistic student experience | Robert Perry — Pickle Jar Communications |  |