From the first time they think about attending university, through to their time on campus, and beyond to their lives as members of our alumni community, we want our students to have a positive experience. But measuring that experience is a perennial problem.
Sometimes the issue with analytics is that they can exist in isolation, and nobody has joined the dots. Different teams and departments have separate access and insight into things such as web analytics, CRM bookings, engagement rates, inquiry email statistics, and application data. How do you combine these insights to track the actual student experience?
In this session, we’ll look at how we can join analytics across our institutions, and the benefits improved connections can have on student recruitment, retention, and overall achievement.
