Description
Most web developers have a good handle on at least basic Google Analytics-fu: The examination of what people visit on your site and what they do once they get there. But there may be better tools for answering specific questions about WHY people do what they do — and how to improve their experience, and your results — than basic GA can provide. We teach some of those principles at the School of Information, and we apply what we teach in the design and iterations of our websites. We’ll go over the basics of good user experience measurement/analysis, interviews, surveys, commercial “review-me” services, and yes, how to read those GA reports and heat maps – but with an eye toward more-advanced analysis of why your site works (or doesn’t) for specific goals.
