Date
Monday, April 20, 2015
Time
10:00 AM - 10:50 AM (EDT)
Track
Marketing and Management
Type
Session
Description

In the summer of 2014, Purdue University re-launched its website to an audience focused, responsive site. Three years in the making, what may have seemed like a daunting task actually came together quickly when we pulled together the right team. This presentation will focus on the steps that we took to think, listen, share and create an interface that quickly lands our viewers in the sections of the site most relevant to them.