Allison Turcio, EdD, is Assistant Vice President for Enrollment and Marketing at Siena College, a marketing professor, freelance marketing consultant, host of The Application Podcast, and publisher of the Higher Education Marketer's Digest. She is known for her innovative and student-centered approach to college-wide marketing, market research, and enrollment communications efforts. The Siena team and their partners have won numerous awards, including a Best in Show Educational Advertising Award. She is a frequent speaker at industry conferences, including American Marketing Association’s Symposium for the Marketing of Higher Education, EduWeb and others. Allison was selected for the Albany Business Review 40 Under 40 and Siena College’s Excellence in Administration award in 2020. She holds a doctorate degree in higher education leadership from Northeastern University, a master’s in communications and bachelor’s in English.