Optimizing your content for search engines

This workshop will walk through the entire content optimization process, including:

• Researching content ideas to determine what is currently driving online traffic
• Doing keyword research to find long-tail keyword phrases to target
• Learning how and where to include keywords in your content to make sure the search engines find your content
• Determining how to track your content after you publish it to measure its effectiveness
• Discovering how to promote your content to get the best reach
• Optimizing your existing content that has high search potential for organic and rich snippet rankings

This session will also address how social channels, AI, voice search, and influencer marketing can help with search engine optimization. Come with some of your web content that you would like to optimize and we'll work through the process with your content during the session.

Key takeaways:

• Your existing content may be a goldmine of organic traffic potential with a little tweaking
• Doing keyword research before creating new content can make the difference between success and failure
• There are many free tools available to make SEO easy and an integrated part of your content creation process