Josh Wilkinson leads the Google partnership at Search Discovery, a Google Marketing Platform Premier Partner. Josh has over 15 years experience as a practitioner, leader, and evangelist, across digital marketing and analytics. Much of his career has been spent at Google, including as an early member of the Google Analytics team, as well as the Head of Industry for the Education sector. When not consumed with thoughts on GA4 migration, or sometimes because of it, you can often find Josh on his motorcycle around New Jersey, where he lives with his wife, two boys, and a dog.