As an SEO and analytics specialist with a passion for driving digital success, I bring experience in digital marketing, website design, SEO best practices, Analytics, BigQuery, Ads, social media campaigns, email marketing, and printed materials. As the SEO and Analytics specialist for Embry-Riddle Aeronautical University, I have been an integral part of the process to migrate the website analytics to the GA4 platform, implementing server-side GTM, and storing historical and current data in BigQuery. In addition to the analytics project, I have been an integral part of improving the SEO ranking of the ERAU websites by collaborating with the web team, marketing team, and content writers on SEO best practices.