Elicia Dennis is the web content strategist for the College of Arts and Letters, the largest and oldest college at the University of Notre Dame. In this role, she oversees the redesign and day-to-day support of more than 100 department, center, institute, and special project websites. Drawing on her own Notre Dame education in data science and sociology, Dennis also integrates analytics across channels to better align marketing efforts with the specific needs and goals of the College. Her award-winning projects have spanned everything from process improvement to marketing program development.