Brian Piper is the director of content strategy and assessment for the University of Rochester Department of Communications. Brian has been doing SEO and web content optimization since 1996. He has created online training programs for hundreds of companies including Xerox, Carestream, Kodak, and Volvo. He has spent the last eight years focusing on data analytics, digital marketing, and content strategy. He is the co-author of the second edition of "Epic Content Marketing" and a contributing author and editor of "The Most Amazing Marketing Book Ever." When he's not creating data visualizations, he teaches wingsuit skydiving and spends time with his wife and six children.