Join us online! Each session includes a pre-recorded presentation with live Q&A.

Attendees will have on-demand access for two weeks after the event through this website. HighEdWeb paid members will have long-term access through the Professional Development Library.

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Track Name Speakers
12:10 PM - 12:16 PM (CDT)
 Welcome and Keynote: GA4 — What? Why? How?Ken Williams — Search Discovery
Josh Wilkinson — Search Discovery		Ken Williams Josh Wilkinson
12:20 PM - 12:30 PM (CDT)
Strategic analyticsIG Takeovers, Reels, and TikTokElicia Dennis — University of Notre DameElicia Dennis
12:35 PM - 12:40 PM (CDT)
 Break  
12:40 PM - 12:50 PM (CDT)
Panel discussionGA4 migrationJoshua Charles — Rutgers Business School
Ken Williams — Search Discovery
Alex Ahlstrom — SimpsonScarborough		Josh Charles Ken Williams Alex Ahlstrom
Panel discussionGA4 quota limits and BigQueryElizabeth Glass — Carnegie
Kris Hardy — Messiah University
Ameet Wadhwani — Analytics Canvas		Elizabeth Glass Kris Hardy Ameet Wadhwani
12:50 PM - 12:55 PM (CDT)
GA4Using Neurodesign to Increase RFI Conversions Alan Etkin — British Columbia Institute of TechnologyAlan Etkin

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