Biography
As AVP, SEO and Content at Carnegie, Rebecca Hofstetter works with colleges and universities to enhance their search engine visibility, create data-driven content strategies, and deliver a positive web user experience to prospective students. She regularly runs SEO writing workshops for institutions and has presented on SEO at dozens of conferences. She has worked in higher education marketing for over seven years and was an adjunct professor of writing before that. She has a passion for education and considers herself a lifelong learner.