Biography
He/Him/His
Peter Colombatto, MBA, is a strategic marketer and brand manager. As Director of Marketing for Lindenwood University, Peter is responsible for developing and managing Lindenwood’s system-wide marketing strategies, focused on conceptualizing, building, and executing integrated campaigns through competitive research, channel determination, messaging, and benchmarking. Previously, Peter served as the Director of Marketing and Communications for Lindenwood University's College of Arts and Humanities and the J. Scheidegger Center for the Arts (2014 - 2020).
Peter works to develop effective marketing campaigns that support enrollment in Lindenwood's traditional, graduate, online, continued education, and international programs. Projects include launching and evaluating promotional campaigns with a focus on building brand awareness, generating new and continued business, and return on investment. Peter collaborates with dedicated teams to ensure quality branding across all channels, oversees the development of digital and traditional media, manages personnel, and participates in organizational strategic planning.
In addition to his directorial role, Peter is a strategic contributor to several of the organization’s non-marketing-related initiatives. He was a member of Lindenwood’s Staff Council (2014 - 2017), and in November of 2020, Peter was appointed to the university’s Committee on Accreditation, a mission-critical strategic team dedicated to preparing the organization for a successful evaluation from the Higher Learning Commission planned for 2023-2024. Considering community engagement a high priority, Peter is a member of the St. Charles City Digital Media Commission and the Special Events and Promotions Task Force.