Biography

She/Her

Bailey Boese is the UX and web strategist at GMB where she specializes in organizing information and uncovering practical solutions to seemingly complicated problems. 

From full .edu redesigns to one-off solutions to give institutions the upper hand, she thrives when faced with a messy challenge and a blank whiteboard. Bailey approaches every project with equal focus on institutional outcomes and the end-user experience, passionate that one does not exist without the other. With 10 years of experience in the industry, she is driven by the belief that great digital experiences don't always require a new tool, gadget or (bulky) plugin, but rather a new perspective grounded in understanding the user, data, and internal and external goals. 

Sessions