Your web copy sucks, and it’s all your fault! Writing effective and engaging content

Date & Time

Tuesday, September 26, 2023, 1:00 PM - 2:00 PM
(UTC-05:00) Central Time (US & Canada)


Let’s face it, not everyone “writes good.” Poor writing plagues many higher education websites. Learn the basics of how to use plain language and active voice to translate (often long-winded) Ph.D.-level writing into easy-to-follow content. This session will step you through several examples of tech writing best practices that will step up your online writing game.

Amy Cole


Intended audience



accessibility, content strategy, marketing/​communications, usability, UX/UI



About the watch parties

Watch parties will take place at 1 p.m Central time on the last Tuesday of every month. All paid members are welcome to attend. Access the full party schedule.

Slack channel


All HighEdWeb members are welcome to join the HighEdWeb Slack Workspace.


Kristin Gasser
Web developer
Arizona State University ( ASU )
Mark Whittaker
Sr Web Developer
Southern Utah University