Join us at a regional conference in Grand Rapids, Michigan
HighEdWeb Michigan brings together higher education professionals involved in all aspects of web communications – programmers, designers, content strategists, marketers, social media community managers, and news and public relations specialists. When it comes to the web, each of these positions overlap and build off of one another to create an effective, persuasive web presence. HighEdWeb is designed to bring these groups together to share knowledge, encourage best practices, and move our web communications to the next level.
Sara Wachter-Boettcher (it’s pronounced Wahk-ter-Bett-cher) is a content strategy consultant, author, and editor living in Philadelphia. Her company provides strategic consulting and training to in-house teams, facilitates workshops and advising sessions, leads external teams for complex projects, and partners with design and development agencies.
Sara has worked with a range of colleges and universities, including Harvard, Northern Arizona University, and Arizona State University. Other clients include The Home Depot, the Bill & Melinda Gates Foundation, and Trek Bicycle.
Sara is the co-author of a new book, Design for Real Life, with Eric Meyer, and author of the 2012 bookContent Everywhere. She was the editor-in-chief of A List Apart from 2012-2015, and also contributes to other industry publications.