As technologists, we live at the front lines of a rapidly changing world. No industry or realm of human interaction is isolated from the impact of powerful, cheap computing, vast storage, and ubiquitous networks. Innovation is exciting, but it can also be destabilizing and disrupting. Talent has never been in more demand, or shorter supply. Traditional business models are being attacked by startups. For incumbents, like universities, the challenge of these times includes recruiting and retaining the talent necessary to innovate from within. I believe software craftsmanship is a theme around which a competitive advantage can be built.