Biography
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Rachel Senor is a seasoned veteran in marketing and communications in the higher education industry. She has worked on staff in leadership positions in both public and private institutions. She fuses her experience into a comprehensive, strategic approach to marketing that identifies challenges and develops creative solutions to improve marketing processes.
As VP of Account Strategy at OHO Interactive, Rachel offers clients new perspectives on long-term strategy, organizational design, and enrollment marketing. She also leads and hosts monthly OHO U webinars, the annual OHO U Online Conference and Senior Marketing Leadership Summit, and monthly Brain Trusts with current clients.
Prior to joining OHO, Rachel ran her own senior marketing leadership consultancy for higher education for nearly five years, during part of which she served as interim vice president for marketing and communications at California College of the Arts. Before consulting she was the vice president of communication at Colgate University, associate vice president for marketing communications at Ithaca College, and the director of web communication and strategic projects at the State University of New York at New Paltz.
Rachel has been a speaker at a variety of higher education conferences and events over her 25+ year career, including the American Marketing Association’s Symposium for the Marketing of Higher Education, the Council for the Advancement and Support of Education (CASE), the Public Relations Society of America (PRSA), eduWeb, HighEdWeb, the University and College Designers Association (UCDA), the Association to Advance Collegiate Schools of Business (AACSB), and the State University of New York Council for University Advancement (SUNY CUAD).
Rachel’s insights have been featured in The Chronicle of Higher Education, Inside Higher Ed, University Business, CASE Currents, Campus Technology, and on many blogs. She was an early adopter of social media and pioneered its use in marketing higher education.
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Sessions