Matt Herzberger is the vice president of digital experience and analytics for VisionPoint Marketing. He supports client partners working through web development initiatives with expert consultation in information architecture, content strategy, SEO and website governance and management. Matt has more than two decades of experience working with public and private institutions of higher ed, and has expertise in digital strategy and planning, and e-marketing and management. Under his leadership, the VisionPoint team is constantly innovating and improving our services to ensure our web offerings are custom-made for our higher ed client partners’ needs and goals.
Before joining VisionPoint, Matt worked at four higher ed marketing agencies. Matt has also worked at and managed the web strategy of schools such as Purdue University, Creighton University, Texas A&M, Florida International University and the University of Iowa. Matt is the program co-chair of the Leadership Academy for the HighEdWeb Association.