Biography
he/him
Joel Vertin is the executive director of digital strategy and services in University Marketing and Communications at Michigan Technological University. He oversees Michigan Tech's digital advertising and website strategies while specializing in growth marketing and conversion rate optimization. With an MBA and a Bachelor of Science in business administration concentrating in management information systems, Joel brings a unique blend of technical expertise and strategic vision. He is passionate about translating measurable data and metrics into actionable insights that drive informed decision-making and deliver tangible business results.