Joel Vertin is the executive director of digital marketing within University Marketing and Communications at Michigan Technological University. He oversees Michigan Tech's studio and web teams. Vertin has an MBA and a bachelor's of science in Business Administration with a concentration in Management Information Systems. He is keenly interested in breaking down silos, fostering relationships and shared goals, and using the multitude of spaces where content creation, marketing, search engine optimization, PR and news and social media intersect on the world wide web to promote Michigan Tech.

Joel is the program co-chair of the Leadership Academy for the HighEdWeb Association.