Tiffany Broadbent Beker is the director of digital marketing for University Marketing at William & Mary, leading the office's efforts in strategy, analysis and management of social media, email marketing, web and digital applications. After a few years at two technology startups she entered the higher education sphere in 2010 and has loved being a part of this community ever since. She has presented at HighEdWeb, CASE Social Media & Community, Higher Ed Experts' Higher Ed Social Media Conference and the College Communicators Association of Virginia and D.C. (CCA) Conference. She is the immediate past president of CCA, along with being the Institutional Representative for W&M to the American Council on Education's Women's Network for Virginia.