Lydia is a 14-year higher education veteran with a focus in marketing technology, lead generation, web conversion tracking, CRM, integrations, data analytics, and all the ways that technology and marketing intersect. She has a BBA in Marketing and an MBA, both from the University of Iowa. Lydia runs a photography business and chases her two kids around in her free time, and wishes that Reese's Eggs were on the shelves all year long.