Agassy Rodriguez, a Senior Social Media Data Analyst at Campus Sonar, helps higher ed institutions understand their key audiences and make strategic decisions to connect with them. Agassy is interested in how social listening can support institutions' missions and equip them with the data needed to create positive change on their campuses. He holds a master’s degree in communication from Clemson University, a master’s degree in college student personnel from Bowling Green State University, and a bachelor’s degree in public relations from the University of Florida. While working on campus, Agassy led student engagement programs, oversaw departmental online marketing efforts, and designed assessment efforts to promote student belonging and leadership development. You can find Agassy in Greenville, SC, spending time with his partner and friends, chasing after his dog and cat, hiking, or playing video games.