First off, overall #digitaladspend increased by 10.5% in 2023, reaching an all-time high of about $626.86 billion. #Digitalmarketing has experienced continual growth since 2019, though the rate has decreased slightly each year. The 2020 lockdowns likely spurred the initial push, with the widespread adoption and use of digital devices and services maintaining the long-tail growth that continues to this day. https://lnkd.in/gckwhwNs
Genius Monkey
Advertising Services
Tempe, Arizona 1,101 followers
An ad platform built for results...proven results! Reach more targeted people for less, with proper attribution.
About us
Genius Monkey is a digital advertising technology firm with an advanced full-service marketing platform designed for today’s real-time programmatic advertising, tracking and attribution performance needs. Our media and device agnostic systems are only the base of our performance success. Since 2009, Genius Monkey has been developing advertising tools and software for the digital advertising and marketing industry, all while building deep relationships with great partners to bring you the best of the best features that today’s advertising technology has to offer.
- Website
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http://www.geniusmonkey.com
External link for Genius Monkey
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Tempe, Arizona
- Type
- Privately Held
- Founded
- 2004
- Specialties
- Programmatical Display, Display Advertising, Digital Marketing, Ad Agency, Online Marketing, Advertising Technology, Digital Advertising, Real Time Advertising, Programmatic Advertising, Advertising, Advertising Platform, and Full Service Advertising
Locations
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Primary
Get directions
80 East Rio Salado Parkway
Suite 814
Tempe, Arizona 85281, US
Employees at Genius Monkey
Updates
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New technologies and a worldwide pandemic have encouraged the advertising industry to cut out middlemen and other costs, leading to many overworked and understaffed internal marketing teams. These teams have adapted through the implementation of fully-managed programmatic platforms, and it's time for media agencies to make the same jump. https://lnkd.in/gbbehzu3
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Modern conveniences allow businesses to be much more hands-on with the advertising process, facilitating direct advertising deals and even participating in the ad marketplace themselves. Skipping big steps like this can certainly be monetarily cheaper, but it comes at a hefty price in both branding and long-term efficiency. https://lnkd.in/eHhks99i
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Disney, Fox, and Warner Bros. Discovery are all contributing to a new yet-to-be-named streaming entity in an unprecedented partnership that aims to streamline (or monopolize, depending on how you look at it) the sports-viewing experience. https://lnkd.in/grV2tyh2
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