25th Hour Communications Inc. reposted this
Don’t forget about your current students! We hear all too often in our research work at 25th Hour Communications Inc. that many students once they move from “prospective” to “enrolled” it’s suddenly radio silence from their institutions. Higher ed marketers, ask yourself: what have you done to support retention at your institutuontoday? #higheredmarketer
"It’s not enough to get students in the door and expect them to stay enrolled through completion. Recent data from The National Student Clearinghouse found that of the 2.4 million students who started postsecondary education in fall 2021, 75.7% were still enrolled just one year later." Research Director Lauren McDermott gives insights into the role research plays in retaining your students. http://25comm.com/latest