Campus Sonar partners with higher education focused leadership teams to guide research-led transformation. Together we empower leaders with insights from online conversation and social listening data to develop and align their strategies with the goals of the institutions they serve. As higher ed insiders, our team of experts understand and empathize with the challenges of making strategic decisions on campus. Using our deep industry knowledge, we create greater connection and trust within the higher education community, aligning and elevating data-informed strategies in brand and reputation management, presidential digital strategy, and enrollment management for the clients we support.
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Campus Sonar reposted this
If you missed Loren Bass, M.Ed and Keith Ramsdell at NAGAP, you have another chance to hear their thoughts on graduate enrollment growth opportunities. Register for our May 23 roundtable where Loren, Keith, and Shane Baglini discuss how to find the right opportunities for your campus. https://lnkd.in/gx_giCu4
Campus Sonar reposted this
If you're heading to Higher Education Web Professionals Association (HighEdWeb) in Michigan at the end of the month, make sure to attend Jessica Houston and Kelsey Stockton's session on how to adapt your social strategy for X. Not attending? Reach out to Jessica and Kelsey for more information. We know they'd love to share!
Campuses keep debating what to do about X -- stick with it? Go quiet? Leave altogether? I'm excited to return to my hometown and present at the Higher Education Web Professionals Association (HighEdWeb) Michigan conference with Jessica Houston on understanding how this platform has evolved, how it shows up in current higher ed conversations, and ways campuses can leverage social intelligence to evaluate its place in their digital strategies. (Tip: The conversation doesn't stop just because you're out of the room.) Let me know if you'll be there! Registration link in the comments. #highedweb #highered #hesm #HEWebMI
Liz Gross, Ph.D. presented the keynote at today's TCPRA annual conference. She shared highlights and recommendations from our social intelligence report on rebuilding public trust in higher education. Download our free report to get 4 strategies #HigherEdLeaders can use to take action on campus. https://lnkd.in/gj9ZSZ8T
Audience & Market Insights for Higher Education, Social Intelligence, Organizational Transformation, Innovation, Founder & CEO of Campus Sonar
This week I'm headed to Tennessee to kick off the TCPRA Annual Conference with a talk titled, "Rebuilding Public Trust In Higher Education: A Social Intelligence Approach." I'm fitting in a few visits in Nashville on Wednesday and Thursday. Let me know if you'd like me to try and squeeze you in.
Ongoing social intelligence is market research that should be the foundation of your strategic plan. It's an opportunity to optimize your strategy over time and measure the effectiveness of your work, assessing: ✔️ Your online brand presence over time ✔️ Your audiences' perception of your campus compared to others ✔️ The narrative around prominent areas of study and how it evolves ✔️ New risks, challenges, or opportunities that emerge Integrate social intelligence into your strategic planning to set your institution on the path to success. https://hubs.li/Q02xhspC0
How can campus leaders rebuild trust? We have four strategies to put you on the path to reclaim relevance and continue serving your audiences as their needs evolve. 1. Lead with transparency 2. Frame messaging with outcomes 3. Prioritize preparation 4. Listen to and serve your audiences We dive into each one in more detail in a two-part blog post. #HigherEd #HigherEducation #HigherEdLeaders #SocialIntelligence #MarketResearch https://lnkd.in/gP9Fphhu https://lnkd.in/gpP-m5Vf
On Higher Ed Pulse, Mallory Willsea and Seth Odell talked about some of the challenges with making the strategic shift and expanding graduate enrollment. To name a few: - Financial and resource strains - Crowded market - Smaller market (1/10 the size of the undergraduate market) Listen and continue the discussion with our roundtable on May 23. Listen to the podcast: https://lnkd.in/gn4SN6nG Register for the roundtable: https://lnkd.in/gx_giCu4 #HigherEd #GraduateEnrollment #EnrollmentMarketing #HighedEducation #EnrollmentManagement
In the 2024 Niche Junior Spring Survey, students' most common fears were: - Being able to afford the college they wanted - Not being accepted to the colleges they wanted - Making the wrong decision These are in line with what our social intelligence research found about the value of college. Negative perceptions included concerns about college not being "worth it" because of the costs and the perception that picking the wrong major could have large financial consequences. Download these resources to focus your strategy on an audience-centered framework. Niche Spring Junior Survey https://lnkd.in/gZuNV_4K Rebuilding Public Trust in Higher Education: A Social Intelligence Report https://lnkd.in/gj9ZSZ8T
The value from social intelligence is multi-fold compared to traditional research techniques, such as surveys or focus groups. Our analysis is market research: ✔️ Includes a large volume of ongoing feedback and unfiltered insights shared unprompted versus in response to a survey. ✔️ Incorporates stakeholders who may not participate in traditional research. ✔️ Highlights the unique voices of underrepresented or historically marginalized groups. Want to learn more? Our expert analysts and strategists love to share more about their work. #SocialIntelligence #MarketResearch #HigherEd #HigherEdMarketing https://hubs.li/Q02wBttf0
If you're heading to Higher Education Web Professionals Association (HighEdWeb) in Michigan at the end of the month, make sure to attend Jessica Houston and Kelsey Stockton's session on how to adapt your social strategy for X. Not attending? Reach out to Jessica and Kelsey for more information. We know they'd love to share!
Campuses keep debating what to do about X -- stick with it? Go quiet? Leave altogether? I'm excited to return to my hometown and present at the Higher Education Web Professionals Association (HighEdWeb) Michigan conference with Jessica Houston on understanding how this platform has evolved, how it shows up in current higher ed conversations, and ways campuses can leverage social intelligence to evaluate its place in their digital strategies. (Tip: The conversation doesn't stop just because you're out of the room.) Let me know if you'll be there! Registration link in the comments. #highedweb #highered #hesm #HEWebMI
As experts in using data, combining it, and making it actionable, we partner with you to provide data-informed insights from all data. Kelsey Stockton and Keagan Kristoff Miller support a client in using social intelligence data and data from other sources as market research to: - Identify the needs of prospective students through insights to inform content strategy, enrollment counselor talking points, and email campaigns. - Identify prospective student conversations outside their current market to support innovative enrollment strategies. The team is evolving to become a transformative enrollment team, using our insights to develop an audience-aligned program marketing strategy and drive top-of-funnel action. #HigherEd #HigherEdLeadership #DataInformed #SocialIntelligence #EnrollmentManagement https://lnkd.in/gUWdVfxC