PREMION

We're counting down to Digiday's Programmatic Marketing Summit! If you're attending, connect with our Justin Gutschmidt for a conversation on what's new in the evolving #CTV #advertising landscape. Schedule a meeting with Justin this Wednesday May 15 to Friday May 17 live in Palm Springs here:  https://lnkd.in/eWXyXf9c

86% of US households are projected to be #CTV households and 41% of US households can only be reached through #StreamingTV. Take a read of our Heather Tatarsky's insights on how we're helping advertisers leverage precision targeting to drive measurable outcomes. #measurement #attribution https://lnkd.in/eJX8Y9TX

Heading to Digiday Programmatic Marketing Summit next week? Connect with our Justin Gutschmidt to get acquainted and for valuable perspectives and strategies for navigating the evolving #CTV #advertising landscape. Schedule a meeting with Justin from Wednesday May 15 to Friday May 17 live in Palm Springs here: https://lnkd.in/eWXyXf9c

#CTV is the smart and safe choice for #political advertisers to align with trusted premium content for the 2024 elections. Read more of our Al Behmoiras insights for building a winning political CTV strategy in the lead up to November via MediaPost. #BrandSafety #StreamingTV https://lnkd.in/eiCF3qa8

As marketers allocate more ad dollars to CTV, they need to ensure that campaigns drive tangible business results. Advertisers of all sizes and across every industry now have access to powerful measurement tools. From reach extension measurement and brand lift studies to sales conversion attribution, you can gain a comprehensive understanding of CTV campaign performance. Unlock the power of #CTV #measurement — download our free measurement guide here: https://lnkd.in/e2GkAyxS

With over 40% of US households only reachable through #StreamingTV, the necessity of leveraging #CTV platforms for #political campaigns is undeniable. Our Al Behmoiras outlines four political CTV advertiser considerations for the #2024election cycle via MediaPost: https://lnkd.in/eiCF3qa8

An #auto dealership in a top 5 market sought to reach potential car and truck buyers who hadn’t previously considered them. Our #CTV campaign leveraging website and new car sales #attribution drove over 10.8K website visits and 114 new vehicle sales — generating a minimum profit of $456,000 from new cars sold. #measurement. Dig deeper into our CTV audience insights here: https://lnkd.in/eJX8Y9TX

Outtakes from our John Vilade's session at Brand Innovators #BISummit this week

#CTV has emerged as a vital activation point for reaching and persuading voters for the #2024election cycle. Our Al Behmoiras outlines four strategies for #political advertisers to effectively reach, influence, and drive voter outcomes via MediaPost. #StreamingTV #advertising https://lnkd.in/edhHMBG6

TOMORROW: Our John Vilade will be at the Brand Innovators Media & Marketing Summit to share his perspective on a panel discussing trends and predictions for the media landscape along with Jack Hager, Dave Rosner & Rachel Mervis. Join us on Thursday, April 18th, at 12:30pm PT at the Los Angeles event. #mediatrends #CTV #advertising https://lnkd.in/eBxqWrHQ