How can human centered design and website personalization enrich student engagement along the enrollment journey? Join David Poteet, Robynne Royster-Lofton, M.A. and Graham Lewis of Hannon Hill on May 22nd at 1PM EST for a 60 minute webinar exploring this question and other expert insights into UX and web design. https://lnkd.in/dHY6uEqc #highered #CMS #enrollmentstrategy #humancentereddesign #webdesign
NewCity - An Interactive Design Agency
Technology, Information and Internet
Blacksburg, VA 690 followers
We create websites, apps, and campaigns that make digital interactions between humans easy, delightful, and powerful!
About us
At NewCity, we build websites, applications, systems, platforms, and online experiences. It all starts with empathy. We put people first, before the pixels.
- Website
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http://www.insidenewcity.com/
External link for NewCity - An Interactive Design Agency
- Industry
- Technology, Information and Internet
- Company size
- 11-50 employees
- Headquarters
- Blacksburg, VA
- Type
- Privately Held
- Founded
- 1995
- Specialties
- web design, communications, interactive media, advertising, ecommerce, higher education, digital marketing, web analytics, user experience design, experience mapping, and content strategy
Locations
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Primary
Get directions
301 South Main St.
Suite 207
Blacksburg, VA 24060, US
Employees at NewCity - An Interactive Design Agency
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Rusty Segars
Senior Designer at NewCity - An Interactive Design Agency
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David Poteet
President of NewCity, a digital agency partnering with higher ed, non-profit and commercial clients. Open to connections if we've actually met.
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Jack Rohan
Senior UX Strategist with a mix of brand, research, digital and content expertise — all applied for the benefit of higher education
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Allison LaRocca
Marketing and communication professional with higher ed experience
Updates
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David Poteet and Robynne Royster-Lofton, M.A. had a great talk about human centered design and student journey with Shiro H. on the Higher Ed Demand Gen Podcast recently. Listen in for some useful takeaways for higher ed web teams, marketers and enrollment leaders alike. https://lnkd.in/dqtusyVs #studentjourney #humancentereddesign #enrollmentmarketing
Director of Demand Gen 📈 Digital Marketing Growth Expert - PPC, Email, Marketing Ops, Automation, Web Analytics
Student Journey Fail: The biggest higher ed website mistake 🛑 Here's a common mistake to avoid: Forgetting the student journey! Full episode here: https://lnkd.in/gCw7HTkn Educational resources often lack a clear path, confusing students about their goals and next steps. Understand what students need to learn and at what stage they are in the process. Then guide students with well-defined learning objectives and tasks. Listen to the full discussion with David Poteet and Robynne Royster-Lofton, M.A. on this week’s episode of the Higher Ed Demand Gen Podcast. Learn more about NewCity - An Interactive Design Agency approach to web design in higher ed. #HigherEd #Admissions #Marketing
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With Google's recent emails about Universal Analytics data going away (alert: backup your data before July 1st!) we've got data on our minds. In our latest article, NewCity's Senior Digital Marketing Strategist Michael Zolnoski walks you through how to set up your GA4 to capture key higher ed insights. #higheredanalytics #googleanalytics #GA4 #highereddata #higheredinsights https://lnkd.in/ditTRKdd
No Shady Data: Implementing GA4 For Quality Insights in Higher Ed - NewCity
https://www.insidenewcity.com
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NewCity is now a Slate Preferred Partner! We hope you enjoy our latest article which demonstrates how we're helping enrollment clients fight melt during yield season using Slate as part of a unified digital strategy. https://lnkd.in/d2BhaaDD #enrollmentstrategy #digitalstrategy #slate #studentjourney #yieldseason
Use Slate to Empower Your Enrollment Strategy - NewCity
https://www.insidenewcity.com
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Congratulations to Danielle and the whole team at Kean University! We are thrilled to have partnered with you on this project and are delighted that your new site is already achieving its goals. #WebsiteLaunch #HigherEdSuccess #Partnership #digitalgrowth #mobilefirst
The Kean website has a new look and an enhanced user experience! I was excited to collaborate with Vice President of University Relations Karen Smith, NewCity - An Interactive Design Agency and the University Relations team on this project. I led the market research phase of the redesign and contributed to project management, UX strategy, design discovery and content creation. We achieved our goals of promoting the University’s research offerings and implementing a dynamic, engaging, mobile first design. Get to know Kean and see why Cougars Climb Higher!
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Last day to register for the Webinar version of Mike Henderson's award-winning talk: How We Built A Design System Storefront with WordPress Blocks at 1pm EST on January 23rd. Join us! #Wordpress #designsystem #CMS #webdevelopment #webdesign #developercommunity
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Web Teams: Are you using design systems? Have you explored design storefronts in WordPress? Join NewCity WP Developer Mike Henderson for this live webinar as he walks you through the three steps to building your own storefront using WordPress blocks. January 23rd, 1PM EST Register here: https://lnkd.in/d_sx25_M #Wordpress #designsystem #CMS #webdevelopment #webdesign #developercommunity
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NewCity wishes a big congratulations to Erin Petrotta, the OSU Brand Management team, and the larger OSU MarCom community on being named the American Marketing Association Higher Education Marketing Team of the Year! We are so proud of all of you for this huge accomplishment! Go Pokes! 🧡
Congratulations to our 2023 #AMAHigherEd Award Winners! ✨ 🏆 AMA Emerging Marketer in Higher Education Award: Siena College 🏆 AMA Foundation Higher Education Marketing Team of the Year Award: Oklahoma State University 🏆 AMA Foundation Higher Education Marketer of the Year Award: Jamie Ceman, Chapman University Learn more about the winners here: https://lnkd.in/g_ZisRVQ Thank you to our Higher Ed Marketer and Marketing Team of the Year Awards Sponsor, Yes& | Lipman Hearne!
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We are excited to share that Mike Henderson, NewCity web developer, won a Higher Education Web Professionals Association (HighEdWeb) 2023 Red Stapler award for the Development, Programming, and CMS (DPC) track! We are so proud of you and this huge accomplishment! #HEWeb23
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Empower Inclusivity! Discover three actionable ways to make your digital content more accessible for users with cognitive disabilities. Check out our latest article by Troy DeRego on sustainable and human-centered solutions in web design: https://lnkd.in/g6Q46ATN #AccessibilityMatters #InclusiveDesign #ContentStrategy
3 Ways to Adjust Your Content for Users with Cognitive Disabilities - NewCity
https://www.insidenewcity.com