Hannon Hill

Every higher-ed marketer out there feels the heat as enrollment numbers fluctuate and student engagement evolves. Staying ahead requires meticulous planning and strategy. That's where a content calendar comes in. 📆 A well-crafted content calendar is an essential component of your marketing arsenal. Why is a strategic content calendar crucial for success? 𝐆𝐨𝐚𝐥 𝐀𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭 🎯 Begin by clarifying your marketing objectives. Whether you're increasing enrollment, boosting brand awareness, or enhancing engagement, every piece of content should propel you toward these goals. 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 👥 Tailoring content to fit the preferences and behaviors of your audience segments is vital. For example, an improved mobile experience led to a significant 45.59% increase in web traffic for Belhaven University. 𝐓𝐡𝐞𝐦𝐚𝐭𝐢𝐜 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲 📘 Create a unified message with themes that resonate. From academic excellence to community engagement, thematic content builds a narrative that aligns with your institution's identity and values. 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞𝐝 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐃𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 📤 Timing and platform choice are pivotal. Our latest blog provides guidelines on optimizing your content distribution to maximize reach and impact. 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐯𝐞 𝐄𝐟𝐟𝐨𝐫𝐭𝐬 🤝 Foster collaboration across departments to enrich the diversity and depth of your content. We explore methods to integrate various perspectives into your content strategy effectively. 𝐀𝐝𝐚𝐩𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐚𝐧𝐝 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐯𝐞𝐧𝐞𝐬𝐬 🔄 The ability to pivot and adapt to emerging trends and feedback is crucial. A flexible content calendar allows for timely adjustments that can enhance engagement and effectiveness. Explore our full guide here: https://lnkd.in/ePVuQsDx Adopting a strategic approach to your content calendar can transform your marketing efforts, ensuring they are structured, impactful, and aligned with your institutional goals. Ready to refine your content strategy? Connect with us in the comments or message us directly! #HigherEducation #ContentMarketing #HigherEdMarketing #MarketingStrategy #DigitalMarketing Rita Winthrop

"Personalization is essential. It's no longer a nice addition. Your audience now expects a personalized experience." - Kat Liendgens Through Wilfrid Laurier University's partnership with Hannon Hill's Clive, discover why personalized content is more effective in attracting and retaining students and increasing donations from alumni. Kat Liendgens of Hannon Hill and Mallory O'Brien of Wilfrid Laurier University showcase successful strategies and offer practical guidance on initiating and refining personalization efforts, highlighting the importance of starting small, experimenting, and embracing adaptability in the digital landscape. For more information on how Clive can help your institution, contact Kat Liendgens at kat@hannonhill.com. Be sure to check out all of Volt’s content on YouTube 👇 https://lnkd.in/eYKsBF-s #highered #highereducation #higheredmarketing #marcomms #contentmarketing #cms #personalization

As higher education faces the enrollment cliff and shifting demographics, it's more important than ever to fine-tune strategies for student recruitment and retention. We're excited to host a timely discussion with our friends from NewCity - An Interactive Design Agency on how user experience research and web personalization can make a significant difference in engaging today's students. What you'll learn: 𝙀𝙛𝙛𝙚𝙘𝙩𝙞𝙫𝙚 𝙐𝙓 𝙎𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙚𝙨: Understand the needs and behaviors of prospective students through targeted UX research. 𝙋𝙚𝙧𝙨𝙤𝙣𝙖𝙡𝙞𝙯𝙖𝙩𝙞𝙤𝙣 𝙏𝙚𝙘𝙝𝙣𝙞𝙦𝙪𝙚𝙨: Learn how to tailor your website's content to boost relevance and engagement. 𝙍𝙚𝙖𝙡-𝙒𝙤𝙧𝙡𝙙 𝘼𝙥𝙥𝙡𝙞𝙘𝙖𝙩𝙞𝙤𝙣𝙨: Explore case studies from institutions like yours, showcasing successful journey maps and personalized content strategies. This webinar is perfect for university marketers, webmasters, and academic leaders looking to enhance their engagement strategies and drive meaningful results. 🔗 Register now to secure your spot by following the link in the comments below. Let's explore innovative ways to connect with and engage our student populations. See you there! #StudentEngagement #HigherEdMarketing #highereducation #Webinar #UXResearch #WebPersonalization #HannonHill Graham Lewis Robynne Royster-Lofton, M.A. David Poteet

How institutions manage their website can significantly impact their ability to engage students, faculty, and alumni. In a recent webinar, Hannon Hill's CEO, Kat Liendgens, and Georgiana Cohen, Director of Digital Strategy at OHO Interactive, explored the critical role of web governance in higher education. Both shared invaluable insights on how effective governance structures can significantly boost an institution's digital presence and ensure alignment with strategic communication goals. We compiled key takeaways in this week's blog post. 🔍 What You'll Learn: ♦ The definition and importance of web governance. ♦ Key strategies to implement effective web governance through tools like Cascade CMS. ♦ Insights on setting up governance models, managing content quality, and the essential roles and responsibilities in maintaining a robust digital presence. Whether you're battling legacy systems or looking to refine your digital strategy, this post offers actionable advice and real-world examples to help you navigate the complexities of web governance. Read the full post by following the link in the comments below. 👇 Don't miss out on expert tips that can transform your digital operations and enhance your engagement with students, faculty, and alumni. #HigherEducation #Marketing #Web #WebGovernance #DigitalStrategy #CascadeCMS

A recent Gallup and Lumina Foundation survey reveals compelling statistics about adult learners and higher education. While 𝟓𝟏% of adults without a college degree are considering pursuing a credential in the near future—the highest rate since the survey began in 2020—the path to enrollment is fraught with barriers. The survey, involving over 𝟏𝟒,𝟎𝟎𝟎 adults aged 18 to 59, shows that 𝟖𝟒% are motivated by job-related reasons to consider higher education. Yet, an overwhelming 𝟖𝟓% cited the cost of higher ed as a significant barrier, with technical issues and delays in the Free Application for Federal Student Aid (FAFSA) process exacerbating the challenge. Furthermore, 𝟓𝟑% highlighted the importance of financial aid and scholarships in their decision to enroll or continue their education. John King Jr., Chancellor of The State University of New York system, articulates the broader sentiment: "People want to know that their postsecondary experience is going to translate into economic benefit." As we approach the demographic enrollment cliff, it's crucial to expand our focus. Our white paper, "𝐍𝐚𝐯𝐢𝐠𝐚𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐃𝐞𝐦𝐨𝐠𝐫𝐚𝐩𝐡𝐢𝐜 𝐄𝐧𝐫𝐨𝐥𝐥𝐦𝐞𝐧𝐭 𝐂𝐥𝐢𝐟𝐟,," discusses strategic shifts towards engaging non-traditional students—key to sustaining enrollment numbers. 📄 Dive into our white paper here to explore innovative strategies for tapping into this vital student demographic. https://lnkd.in/ejkAvrA9 #HigherEducation #AdultLearning #EnrollmentManagement #EduData #NonTraditionalStudents #StudentSuccess #CollegeEnrollment #EducationReform #LifelongLearning #EdTech

🎓 Discover how New Orleans Baptist Theological Seminary (NOBTS) transformed its digital landscape with a strategic website refresh. 🔑 𝐊𝐞𝐲 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬 𝐟𝐫𝐨𝐦 𝐍𝐎𝐁𝐓𝐒'𝐬 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐫𝐞𝐟𝐫𝐞𝐬𝐡 𝐣𝐨𝐮𝐫𝐧𝐞𝐲: Paul Eastwood and his team simplified a once cluttered navigation system that made it difficult for prospective students to find essential information quickly. The website now features a focused, visitor-centric design that differentiates key areas of interest and enhances user navigation. Enhanced site navigation led to a significant uptick in visits to critical pages like Admissions and Financial Aid, with a 𝟏𝟔𝟒% 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 in visits to the Admissions page year-over-year. 📈 This transformation set a new precedent for user experience in higher education websites. 👉 Dive into the full blog post to learn more about the strategic vision, detailed implementation, and the transformative outcomes of this project. Perfect for those looking to enhance their institution's digital presence! 🔗 Read the full blog post by following the link in the comments. 👇 #HigherEdMarketing #WebDesign #DigitalTransformation #HigherEducation #CascadeCMS #HannonHill #NOBTS #WebsiteRefresh #MarketingStrategy

Join us for a dynamic 60-minute webinar focused on transforming student engagement through the strategic use of UX research and web personalization. 𝘒𝘦𝘺 𝘏𝘪𝘨𝘩𝘭𝘪𝘨𝘩𝘵𝘴 𝐄𝐱𝐩𝐞𝐫𝐭 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: Learn how to integrate human-centered design into your recruitment and retention strategies. 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐚𝐥 𝐓𝐨𝐨𝐥𝐬: Discover how to utilize Hannon Hill Clive personalization tool to segment user behavior and tailor communications to diverse student needs. 𝐑𝐞𝐚𝐥-𝐖𝐨𝐫𝐥𝐝 𝐀𝐩𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬: Explore case studies from institutions like yours, showcasing successful journey maps and personalized content strategies. 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐯𝐞 𝐐&𝐀: Engage with David Poteet, Robynne Royster-Lofton, M.A. and Graham Lewis during a robust Q&A session to discuss your specific challenges and glean further insights. 𝘞𝘩𝘰 𝘚𝘩𝘰𝘶𝘭𝘥 𝘈𝘵𝘵𝘦𝘯𝘥: - Marketing Leaders - Enrollment Professionals - Educational Administrators 𝘉𝘦𝘯𝘦𝘧𝘪𝘵𝘴 𝘰𝘧 𝘈𝘵𝘵𝘦𝘯𝘥𝘪𝘯𝘨: Learn to attract and engage prospective students with tailored messaging. Equip yourself with advanced digital strategies to enhance the student experience. Implement effective, personalized enrollment strategies that resonate with today's students. Join us to reimage your student engagement approach and significantly impact your educational community. #marketing #highereducation #enrollment

We just wrapped up the "Mastering Web Governance in Higher Education" webinar and wanted to share some practical nuggets provided by Kat Liendgens and Georgiana Cohen: Web governance is not about imposing limits. It's about empowering content creators to deliver impactful and effective content. 🗝 Key points: 𝐄𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐄𝐦𝐩𝐨𝐰𝐞𝐫𝐦𝐞𝐧𝐭 Empower site editors through training and clear guidelines, ensuring they can navigate CMS effectively and independently. 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐂𝐌𝐒 𝐔𝐭𝐢𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 Leverage your CMS to enforce accessibility standards, manage SEO best practices, and ensure a consistent content experience across platforms. 𝐒𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞𝐝 𝐀𝐜𝐜𝐞𝐬𝐬 𝐚𝐧𝐝 𝐏𝐞𝐫𝐦𝐢𝐬𝐬𝐢𝐨𝐧𝐬 Granular permissions in your CMS can prevent content overwrites and maintain content integrity. 𝐑𝐞𝐠𝐮𝐥𝐚𝐫 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐀𝐮𝐝𝐢𝐭𝐬 Stay proactive with regular content reviews to ensure relevancy and accuracy, safeguarding the integrity of your digital presence. 💡 These insights are invaluable for anyone looking to enhance their institution's web governance framework. If you'd like access to the recording, leave a comment below. 👇 Let's prioritize empowering our creators and streamlining our processes for more dynamic and effective web engagement. #HigherEducation #WebGovernance #Web #Marketing #DigitalStrategy #EducationMarketing

Celebrating Milestones at Hannon Hill: Happy Work Anniversary! This April, we're thrilled to spotlight three remarkable team members celebrating their work anniversaries at Hannon Hill! 🎉 🌟 Rebecca Crow - 5 Years Joining us in 2019, Rebecca has been an integral part of our Professional Services team as a web developer. With her IT consulting background and degrees from Purdue and Colorado State University, Rebecca has consistently delivered innovative solutions that exceed our clients' expectations. Her favorite part of the job? The fantastic coworkers and the variety of challenging projects keep her engaged. Here's to many more years of innovation and success! 🌟 Matt Shirey—3 Years Since 2021, Matt has been a cornerstone of our team. A former webmaster with extensive experience in higher education, Matt appreciates the camaraderie and support of his colleagues, even from a remote setting. His recent achievement includes developing a cost calculator for a client, enhancing their ability to estimate attendance costs effectively. Matt looks forward to continuing to contribute to our innovative projects at Hannon Hill. 🌟 Christopher Ducote - 1 Year Chris joined us last year, bringing a fresh perspective from his extensive front-end and back-end development experience. What he values most about his role is the chance to help others, whether solving complex problems or enhancing customer experience. Chris's passion for continuous learning and his discovery of the benefits of yoga at work highlights how personal growth and professional development go hand in hand. To Rebecca, Matt, and Chris: Thank you for your dedication, creativity, and hard work. You each play a vital role in our success and culture. Here's to celebrating these milestones and many more to come! #HannonHill #WorkAnniversary #TeamAppreciation #CascadeCMS

Last call for our webinar on mastering web governance in higher education. 📣 Join us tomorrow at 1️⃣ p.m. (EST) (or watch it on demand if you can't attend live - must register.) We tailored the webinar for those seeking to enhance their institution's web presence through effective governance. Learn the essentials of web governance, its impact on higher education, and how it transcends mere content restrictions to educate contributors. Discover strategies for crafting your governance model, streamlining publishing workflows, ensuring content quality, and leveraging your CMS for optimal digital asset management. This session is designed for web and marketing professionals within the higher education sector. Register Now: https://lnkd.in/eXnkA4ub #highereducation #marketing #web