Claire Gibbons is a web and digital consultant, working across the HE and charity sectors on web and digital improvement projects, digital governance framework developments and digital marketing. Prior to going freelance in the summer of 2016, Claire headed up the Web and Print teams at the University of Bradford and was responsible for the University’s website and printed materials, leading two small teams of web and print specialists for many years, and through many a change. Since then, Claire has worked with six universities across the UK and Ireland as well as with some of the well-known companies associated with the HE Digital sector. Claire’s general mantra in life is ‘user first’ especially across all aspects of the student journey and is always on the look-out for new collaborations and initiatives to enable teams, and individuals to work better together to improve the user journey within a well-governed framework.