Date & Time

Tuesday, October 4, 2022, 12:00 PM - 1:00 PM CDT 

Description

Social media "power couple" Brandon and Charlsie Etheredge manage social platforms for two of the largest colleges at Auburn University. Charlsie manages social media for Auburn's Harbert College of Business while Brandon leads social strategy for the College of Liberal Arts. In this 10 minute talk, the Etheredge's will showcase the power of knowing your audience and creating a social strategy that is custom to your audience and responsive to your strategic goals. By highlighting the similarities and differences in their own social media strategies - even on the same campus - Brandon and Charlsie hope to help #HESM managers overcome imposter syndrome and build the strategy that is right for their institution.  

Track
Poster (PST)
Type
Poster
Intended audience
Beginner
Tags
content strategy, data/analytics, marketing/​communications, social media
Delivery
online