Date & Time

Wednesday, October 12, 2022, 1:00 PM - 4:30 PM CDT 


Working with content in higher education can leave you feeling like the Lorax, speaking for the strategy while people demand more and more home page or social real estate. If you feel overwhelmed by conflicting requests or unclear priorities, there is good news: You already have the tools you need to make progress.

This workshop will explore the value of your organization’s Strategic Plan in your content strategy—equipping you to articulate challenges, make a case for change, and get the buy-in you need.

Using real higher ed examples, we will:
· Unpack strategic planning documents
· Identify content problems and solutions
· Make strategic business cases for new ideas or approaches
· Apply vision and values to content problems

Postconference Workshops
in person