Date
Monday, October 4, 2021
Time
9:30 AM - 9:40 AM (CDT)
Track
Lightning Talks
Type
Session
Description

After a year of adapting our social media programs on the fly to address new community needs, it's worth reflecting on which practices we want to take with us into the future and which we want to leave behind.

After some trial and error, one practice I'll be incorporating into the Lawrence University social media strategy is intentional digital community building on our main university channels. We've tried new, simple concepts that have shifted our content from passively reflecting our community to actively creating new opportunities for connection and belonging. I'll share a few examples of ideas we've tried and how they went.